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Stefan Kassay MARKETINGOWA STRATEGIA FIRMY TYPU HOLDINGOWEGO cz. 1
AKA
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Data sheet
| Title | Marketingowa strategia firmy typu holdingowego cz.1 |
| Subtitle | Tendencja rozwoju korporacyjnego |
| Author | Stefan Kassay |
| Publisher | Księgarnia Akademicka |
| Published | 2001 |
| Size | A-5 |
| Cover | paperback |
| Number of pages | 360 |
| Language version | Polish |
| ISBN/ISSN/ISMN | 83-7188-473-7 |
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Książka może wzbudzić szczególne zainteresowanie w krajach Europy Środkowo-Wschodniej, bowiem autor korzysta nie tylko z klasycznych teorii szkoły zachodniej, ale również opiera się na doświadczeniu płynącym z zarządzania przedsiębiorstwem produkcyjno-handlowym na Słowacji i jego strukturami w krajach ościennych oraz Kanadzie i USA, łączy wiedzę teoretyczną z praktyką menedżera oraz obserwacjami, poczynionymi podczas podróży studyjnych w krajach zachodnich.